According to media reports, LG's high hopes for the Guangzhou OLED production line were forced to be postponed to the third quarter of this year due to the epidemic. This is the time it has once again postponed the commissioning of the project. In fact, the development of LG ’s OLED TVs has been unsatisfactory, which is why its OLED panel production line has been forced to be postponed repeatedly.
LGD's Guangzhou OLED project is frustrated again, OLED TV has missed the opportunity
The global high-end TV market mainly competes between Samsung-led QLED TVs and LG-led OLED TVs. In 2018, OLED TVs once prevailed, slightly surpassing QLED TVs. Subsequently, in 2019, 15 global TV companies joined the OLED TV camp. The QLED TV camp has only limited companies such as Samsung and TCL. LG expects that its Guangzhou OLED panel production line will be put into production in 2019. It will double the production capacity of OLED TV panels, and everything will begin to favor the development of OLED TVs.
The reality has disappointed the OLED TV camp. In 2019, the shipment of OLED TVs increased to only 3.13 million units, while QLED TVs soared to 5.83 million units. QLED TVs quickly took the lead, which gave the OLED TV camp a heavy Blow. Market survey agency TrendForce expects this year's QLED TV shipments to grow by more than 40% to 8.27 million units, while OLED TVs will only increase by 7.8% to 3.38 million units. QLED TVs have established a victory in the high-end TV market.
LGD's Guangzhou OLED project is frustrated again, OLED TV has missed the opportunity
The main problem that has hindered the popularity of OLED TVs is its screen burn-in problem. It has been more than ten years since the birth of OLED TVs. However, the screen burn-in problem has not been solved. This is mainly because the blue pixel life of OLED TVs is relatively long. Short, and the service life of OLED TVs is more than ten years, the problem of screen burning is particularly obvious.
Secondly, the cost of OLED panels has never been able to drop, but LCD panels have fallen rapidly. The cheapest 55-inch OLED TVs now cost 7699 yuan, while LCD TVs have a minimum price of less than 2,000 yuan. The high price affects OLED TVs. Popularity.
LGD's Guangzhou OLED project is frustrated again, OLED TV has missed the opportunity
When OLED TVs face obstacles, the cost of QLED TVs is falling rapidly. The price of 55-inch QLED TVs launched by Samsung has been as low as 3899 yuan, which is even cheaper than high-end LCD TVs. QLED TVs are more expensive than LCD TVs. Light and thin, clearer and wider color gamut, so QLED TV has developed rapidly.
However, after all, QLED panel technology is improved from the liquid crystal panel technology, not self-luminous technology, it can not be called a technology replacement product. Samsung is also aware of this. It plans to launch a more advanced microLED TV by the end of this year. It has launched a household microLED TV last year. It seems that it has solved the scale of microLED panels after a year of hard work. Production problems.
LGD's Guangzhou OLED project is frustrated again, OLED TV has missed the opportunity
Considering that microLED technology is too difficult, panel companies in Taiwan have developed miniLED panel technology that is less technically difficult. Hisense has partnered with them to launch miniLED TVs. Apple is also said to adopt miniLED panels this year. In considering the use of their miniLED panels in high-end mobile phones, this indicates that microLED panel technology is approaching consumers.
The microLED panel technology is self-luminous technology, which is more advanced, lighter and thinner than OLED technology, can be folded into any shape arbitrarily, and there will be no technical defects of screen burning. It is generally believed that microLED panel technology will replace OLED and LCD panel technology Samsung and Taiwan ’s panel companies are accelerating the commercialization of microLED panels, and OLED TVs seem to have lost their opportunities.