There is no transition between spring and winter in the panel industry, and it directly moves from midsummer to cold winter. Last year, the panel duo and their peers reaped extremely high profit returns.
"Intelligent Technology Review" once reminded inappropriately that after a big profit in the panel industry, it has not won the industry initiative and is still subject to supply and demand. At that time, there was a consensus in the industry that the Chinese panel giants made big profits but did not win big. Once the cycle turns, it is likely that big losses will repeat.
Sure enough... the earliest was BOE, and 20 institutions made annual profit forecasts for it, predicting that the company's net profit in 2022 would be 21.247 billion yuan, a year-on-year decrease of 17.75%. On July 13, Rainbow shares also expected to lose about 800 million in 2022.
On the second day after Rainbow shares issued its forecast, TCL Technology issued a performance forecast saying that its loss was about 700 million yuan, a year-on-year decrease of 89%-90%. The third-ranked LCD dark horse in the market, Huike also pointed out the risk of declining operating performance in the company's prospectus.
The excess income brought by an outbreak of the epidemic has passed, and now the entire LCD industry has been captured by supply and demand again. According to an Omdia report, in June and July 2022, the monthly capacity utilization rate of display panel makers is expected to fall to 70% and 69% of designed capacity, respectively, the lowest in a decade.
The LCD industry generally suffered losses as scheduled and as promised.
Previously, the major restructuring of the panel industry was interrupted by the epidemic as soon as it started. A new industrial restructuring is bound to start. Who will leave in this round of cold winter? Who will be the protagonist of this round of restructuring?
The panel duo has obviously adopted a different strategy: Li Dongsheng is still betting on LCD, while BOE has begun to enter the OLED offensive track. How much can Li Dongsheng earn? When can BOE harvest OLED?