Since 2004, OLED display technology has been applied to small-sized products such as MP3, but based on market, technology, products and other reasons, OLED technology is not well applied to television. In 2007, Sony developed and produced OLED TVs and launched 11-inch OLED TVs. In Taiwan, AUO entered the field of OLED lighting in 2010 and exhibited a number of results at the FPD International in Yokohama, Japan. The display technology of OLED (Organic Light Emitting Diode) continues to develop, not only in the rapid progress of display screens (panels), but also in the field of new generation lighting applications since 2011.
The main reason for the rapid rise of OLED lighting technology lies in the characteristics of OLED, which allows the design of lighting products to add more imagination space, no viewing angle limitation, not only the surface self-luminescence, but also can be made into flexible, curlable, and even The ability to design imaging is a window or mirror-like luminaire, but also has the advantages of short response time, power saving, high brightness, ultra-light, ultra-thin, noise-free and environmentally friendly. 2012 has been regarded as the first year of OLED lighting.
"Displaysearch" predicts that the global OLED display production scale will explode this year, and the production scale will reach 2.6122 million next year. At present, all countries are stepping up the research and development and production of OLEDs, and actively prepare for the market where OLED is about to break out, occupying a favorable share.
South Korea's strong lead
As early as last year, the Korean government formed an alliance to develop OLED display and lighting technology. The alliance is planned to consist of 26 institutions and companies that will develop flexible displays and materials. The alliance's main goal is to produce 1250 mm flexible OLED or LCD monitors and plans to produce 40-inch flexible TVs in 2018.
Samsung and LG are actively launching OLED panels. According to the industry, Samsung’s capital expenditure will reach a record high of 43 trillion won in 2011. This year, it will further expand its investment. Capital expenditure will approach 50 trillion won (43.5 billion U.S. dollars), most of which will be invested in non-memory. Organic Light Emitting Semiconductor (OLED) business. As OLEDTV is about to enter commercial mass production this year, the group is also reported to have increased its OLED investment from 5.4 trillion won in 2011 to 7 trillion won. According to the survey, Samsung's SMD accounts for more than 95% of global AMOLED panel shipments. At present, the company has three production lines in mass production of AMOLED, followed by a 5.5 generation line and 8 generation line will be introduced into AMOLED production, especially after SONY sells its S-LCD stake in Samsung and Samsung to Samsung. Samsung has two more high-generation production lines.
In order to catch up with the OLED TV before the opening of the London Olympics, Samsung Electronics has already advanced the panel supply time. It is estimated that the OLED TV panel will be put into production as soon as possible in April this year. Samsung is eager to launch OLEDTV before the Olympics. A hit, redeem and enhance its leading position in large-size OLED applications, just like Samsung's first LCD TV with LED backlighting in the world. Another Korean TV giant LG is scheduled to start producing 55-inch OLED TV panels in June this year.
At the just-concluded 2012 CES show in the United States, Samsung and LG displayed the latest large-screen OLED technology in the largest booth in the exhibition center, indicating Korea's strong leading position.
The biggest threats in the OLED TV market come from Japan and China. ChoSoo-in, CEO of Samsung Mobile Display (SMD), said that companies in both countries are likely to pose huge challenges for Korean companies. For now, the main competitiveness of Japanese companies is in OLED materials, which is the biggest advantage of Japanese display manufacturers. He also said that he would be vigilant against Chinese companies because he saw that China is actively participating in the OLED competition and has received government support. Although Samsung is the only country in the world that can completely produce OLED screens independently, Samsung does not intend to invest in the production of OLED panels in China because of concerns about technology leaks.