Market analysis of the OLED industry in 2021: OLED accelerates penetration in the mobile phone field 25th,March,2021

                                           Due to the demand for hard-screen OLED panels, shipments are expected to grow more slowly in the future, with shipments of 322 million units in 2019. The market for flexible OLED panels is in strong demand and the industry's development speed is accelerating. The shipment volume has increased by about 6 times from 46 million in 2016 to 202 million in 2019, which has great market demand potential. Preliminary predictions are that in 2020, rigid OLEDs will reach 292 million pieces, and flexible OLEDs will reach 345 million pieces.

Strong market demand for flexible OLED panels

With the continuous improvement of the production capacity of the OLED 6th generation line, the foundation has been laid for the large-scale application of flexible screens. In the field of smart phones, flexible screens are becoming a major trend in the development of smart phone displays. Due to the demand for hard-screen OLED panels, the shipment volume is expected to grow slowly in the future, with 322 million units shipped in 2019.

The market for flexible OLED panels is in strong demand, and the industry's development speed is accelerating. The shipment volume has increased by about 6 times from 46 million in 2016 to 202 million in 2019, which has great market demand potential. The LCD panel has shown a downward trend year by year, with 1.14 billion pieces in 2019, a decrease of 5.2% compared to 2018. Preliminary predictions are that in 2020, rigid OLEDs will reach 292 million pieces and flexible OLEDs will reach 345 million pieces.

Chart 1: 2016-2020 global mobile phone OLED (rigid and flexible) panel shipments (unit: 100 million pieces)

China's smartphone OLED shipments will continue to grow

In 2015, China's smartphone OLED shipments reached 256.95 million pieces. In addition to the decline in shipments in 2018, the overall trend is increasing year by year. Small and medium-sized AMOLEDs with more selling points are constantly eroding the small and medium-sized LCD market. In 2019, smartphone OLED shipments reached 450 million pieces, an increase of 37% compared with 2018.

Among them, about 200 million pieces of flexible OLED, mobile phone manufacturers led by Samsung and Huawei will consume about 1.1 million pieces of foldable OLED. It is estimated that China's smartphone OLED shipments will reach 469.5 million units in 2020.

Chart 2: 2015-2020 China's smartphone OLED shipment statistics (unit: million pieces)

OLED screen penetration rate is expected to accelerate

Compared with LCD screens, OLED screens have better and better functions, lighter and thinner, higher contrast, wider color gamut display and other characteristics, so they are now widely used. From the recent screen technology shipped by various smart phone manufacturers, flagship smart models represented by Samsung Galaxy S21 and Apple iPhone 12 use AMOELED. In 2019, Samsung and Apple have the highest OLED screen utilization rates, reaching 100% and 87% respectively.

Chart 3: 2016-2022 OLED mobile phone panel penetration rate and forecast (unit: %)

According to DSCC data and forecasts, the penetration rate of OLED mobile phone panels in 2019 is 38%. It is expected that the penetration rate of OLED panels in the mobile phone market will reach about 45% in 2020, and will gradually replace LCD mobile phone panels and become a new generation of mainstream displays by 2021. technology.

Chart 4: 2016-2022 OLED mobile phone panel penetration rate and forecast (unit: %)

For more data, please refer to the "China OLED Industry Market Forecast and Investment Prospect Analysis Report" by the Qianzhan Industry Research Institute. At the same time, the Qianzhan Industry Research Institute provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment promotion, and IPO fundraising. Solutions such as feasibility studies.

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