In recent years, the global TV market has been sluggish, but compared to the continued downturn in the color TV industry, laser TVs can be said to stand out. This situation is somewhat similar to the trend of the auto market in earlier years. Traditional cars are going downhill, and new energy vehicles are beginning to rise. In the context of the negative growth of the global TV market for several consecutive years, according to Aowei Cloud Network data, the annual compound growth rate of laser TV from 2015 to 2020 is 181%, and it is expected to grow by more than 80% year-on-year this year, becoming the fastest growing New species.
At the 3rd Global Laser Display Technology and Industry Forum held in September, the industry also regarded it as an important variable to leverage the growth of the TV market. Global laser display industry experts, academicians and analysts, as well as hundreds of upstream and downstream companies such as Hisense, Changhong, Guangfeng, Texas Instruments (TI), have a common understanding: the mainstreaming of laser display is the general trend. The prospect of laser TV as the carrier of laser display technology is related to the future direction of the industry.
Will Hisense Laser TV reproduce the Tesla effect?
When it comes to laser TV, it is often regarded as one of the representatives of high-end consumer products. This is not a glimpse of the outside world, but the background color brought about by its various market performance. Take Hisense Laser TV as an example, its domestic and foreign markets firmly occupy the high-end market. According to data from Aowei Cloud Network, in the first half of 2021, Hisense TV products ranked first in the market share of omni-channel retail sales in the 80-inch and above, 75-inch and above, and 65-inch and above Chinese TV markets; according to Hisense released According to the big data of laser TV European Cup, during the European Cup, Hisense laser TV overseas sales increased by 564% year-on-year. In addition, Hisense Laser TV even entered the Dubai royal living room in the UAE, which established the high-end positioning of laser TV.
With the continuous improvement of technology, industry chain, and market, laser displays have become more mature. Can laser TVs reproduce the "Tesla" effect in the automotive field?
What is the "Tesla" effect? Tesla also took the high-end route initially. The early Model S and Model X models were priced at RMB 700-800,000, which were decent luxury models. With technological breakthroughs, increased production capacity and changes in brand awareness, Tesla began to "sink". Model 3 and Model Y, which are more affordable and mainly targeted at middle-class people, were born, and became the main models driving Tesla's sales. Nowadays, in the streets and alleys of the city, the Tesla logo has long been seen everywhere. The high-end power has finally become a brand loved by the middle class. Tesla has created a wave of miracles.
Has already "proved" its own laser TV in the high-end market, will it gradually become a product widely loved by middle-class people like Tesla? From its market layout and performance, it is re-engraving the TV field from five dimensions. Tesla effect".