The definition of the future "core" leads the new horizon
On August 16, 2018, Sony (China) Co., Ltd. launched the "Drawing® Series" Sony flagship TV new products - A9F OLED TV and Z9F LCD TV. From the Z9D, which is hailed by the media as "the king of LCD", to the OLED TV A1, which is equipped with the screen sound field technology, "Sony produced" has always been synonymous with the benchmark of technology and has been followed by the industry. As a master of image quality technology, Sony is not simply building up the existing black technology, but is constantly challenged by the spirit of artisans to seek breakthroughs. The newly released "Drawing® Series" is the crystallization of Sony's self-transcendence. Through the newly developed high-definition image processing chip and high-performance screen control technology, Sony has broken through the imaginary professional-grade image quality, making the black more deep, making the color more beautiful, and engraving the sound painting in the mind of the audience. The emotions are transmitted to the viewer's heart through the screen, and the original intention of the film creators is restored.
The ultimate flagship is born! Sony launches "Drawing" series A9F OLED TV and Z9F LCD TV
(Note: Sony China Chairman Gao Qiaoyang and Sony Vision's Vice President Mujing Yisheng jointly announced the "painting 谛® series" flagship new product)
Takahashi, president of Sony (China) Co., Ltd., said: As a pioneer and leader in the 4K field, Sony has been actively involved in the innovation of the 4K HDR industry chain from "lens" to "living room". The "Drawing® Series", equipped with the 4K HDR image processing chip X1 Ultimate, takes the 4K HDR family viewing experience to a new level, creating a future TV standard that is far better than the previous visual shock, and leads the new horizon. Direction of development.
The beauty of the presence | flagship chip to create professional quality
Sony has given two new high-end flagship TV titles the title of “Drawing® Series”. These two new A9F OLED TVs and Z9F LCD TVs are equipped with Sony's high-definition image processing chip and high-performance screen control technology, which can provide exquisite image quality that is appreciated by professionals, and has been strictly controlled by Sony. The evaluation and review was named "Drawing® Series". The flagship new A9F OLED TV and Z9F LCD TVs launched this time are equipped with a new generation of Picture Processor X1TM Ultimate (4K HDR image processing chip X1 Ultimate), which is also the flagship new professional quality performance. The key is.
Based on Sony's deep technical accumulation and research and development experience in professional cameras and monitors, Sony is deeply aware of the importance of signal processing technology for improving the image quality of imaging products. 4K HDR image processing chip X1 Ultimate inherits the technical advantages of the highly acclaimed X1 advanced version, including HDR dynamic image-by-image reshaping technology, 14bit smooth gradient, dual image database, precise color rendering and dynamic contrast enhancement. Black technology can fully exploit and release the potential of different display technologies, and enhance the performance of image quality to a higher level, achieving sharper color contrast and a wider dynamic range. Not only that, the X1 Ultimate chip also fully upgrades the previous generation X1 advanced version, equipped with a newly developed dynamic image-by-image precision imaging technology, which can intelligently detect hundreds of different objects in the picture. And accurate analysis, and with the improvement of chip performance, the original HDR dynamic image-by-image reshaping technology can also be simultaneously upgraded, capable of independent digital repair of different objects in the same picture such as clouds, mountains, people, and trees. A more stereoscopic, lively, and layered 4K HDR viewing experience.
The ultimate flagship is born! Sony launches "Drawing" series A9F OLED TV and Z9F LCD TV
(Note: 4K HDR image processing chip X1 Ultimate)
Since the release of the A1 series OLED TV in 2017, Sony has adhered to the product strategy of OLED and LCD dual-engine drive. The launch of the “Drawing® Series” flagship TV has further enriched the product matrix of Sony TV, especially the high-end product line. Consumers of quality life offer a wider variety of choices. The advent of the “Drawing® Series” also means that Sony has once again completed the brand's self-transcendence, bringing milestones to the color TV market.
Tree OLED model | A9F continues to define OLED TV
Sony A9F OLED TV is equipped with Sony's patented OLED panel control technology: Pixel Contrast Booster (pixel-level contrast enhancement), which can enhance the dynamic range as much as possible while maintaining the high brightness of the screen, and fully exploit the 4K HDR content. Details and essence. With the powerful 4K HDR image processing chip X1 Ultimate, the 4K HDR viewing experience is fully enhanced.
The ultimate flagship is born! Sony launches "Drawing" series A9F OLED TV and Z9F LCD TV
(Illustration: Sony A9F OLED TV)
In addition to high image quality, the sound of the beam is also the goal of Sony's tireless struggle. Since the hot A1 series in 2017, Sony's original screen sound field technology has not only won the recognition of the majority of users by subverting the traditional sounding mechanism and sound experience, but also attracts the industry to follow suit and follow. The A9F OLED TV is equipped with this year's Sony's new upgraded Acoustic Surface Audio+TM, which adds Sony's own sound field driver and additional subwoofers to form a complete 3.2-channel system. To further optimize the listening experience. At the same time, the A9F is also equipped with a center speaker mode, which brings a more immersive hall-like enjoyment to enthusiasts who love home theater.